Working with our team will provide you with comfort and confidence; you will gain a complete understanding of your current situation and the way it could change in the future. We believe that by doing the right thing for our clients, we create a lifetime relationship based on trust. You should know that your financial future is being taken care of by someone with your best interests at heart.

At Underwood Financial, we understand the value of working with a team. We’re all human- no one has all the answers. We are quite proud of our local office and the extended team of resources we have developed across the country, through both our dealer and parent company. We all share common values of independence, excellent service and a high level of dedication to our clients.

Kristen Kruse

President, Personal Wealth Advisor, RIS

Kristen has worked in the industry for several years now, and began by mentoring under Shirley Underwood, (her mother) the founder of Underwood Financial. She took over the business in 2018 when Shirley officially retired. Kristen works to create strong, trust based relationships with her clients and contacts in the community. She is a life long learner, and continues to complete education courses so that she can provide excellent guidance for clients, recently completing her Responsible Investment Specialist designation. She grew up on a dairy farm in the suburbs of Burgoyne, and travelled many miles playing ringette, baseball, basketball and hockey as a child and teen. Kristen and her husband Steve now have three daughters – Keagan, Alexa and Everleigh – and they enjoy many sports, travelling, spending time with family and friends, and getting outdoors as a family when they can.

Carlye Reid

Licensed Assistant

Carlye joined the Underwood Financial team in 2015 as an administrative assistant and became a licensed assistant in 2017. She started in the Financial Services industry in 2013, earning both her Life Insurance License and her Mutual Funds license. She has a background in agriculture, including a BSc in Animal Biology from the University of Guelph. She moved to Chesley with her husband, Craig, to take over the family cow/calf operation and started a breeding kennel for working Louisiana Catahoula Leopard Dogs. In 2012 Craig and Carlye welcomed their first child, Colton, to the family, and then they welcomed Rosalie in 2014. They are all running the farm and kennel as a family, and enjoy working, showing and trialing their dogs, and are gearing up to get the kids involved in 4H in the future.

FundEX Investments Inc.

Founded in 1995, FundEX Investments Inc., is a national mutual fund dealer that launched a flat fee dealership specifically designed to satisfy the needs of the successful advisor. FundEX has grown to become one of Canada’s largest mutual fund dealerships by maintaining its core principles of valuing and encouraging the independence of financial advisors in Canada. FundEX proudly supports over 700 financial advisors across Canada and administers over 17 billion in assets. Their goal as a mutual fund dealer is to partner with high caliber advisors with outstanding reputations and provide them with a truly independent model that grants them control over their business and the tools necessary to further enhance their practice.

IA Financial Group

FundEX is a wholly owned subsidiary of Industrial Alliance Insurance and Financial Services Inc., (now known as IA Financial Group). It originated as a life and health insurance company whose inception dates back to 1892. The fourth largest life and health insurance company in Canada, Industrial Alliance contributes to the financial well-being of over 4 million Canadians, employs over 6,100 people and administers and manages approximately 170 billion in assets.

Mutual Funds provided through Investia Financial Services Inc.

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